About
Driven to deliver the future of Technology and HealthCare
Greetings! I’m thrilled that you’re visiting my CV and personal webpage.
I'm dedicated to driving advancements in healthcare through a strategic career focus centered on artificial intelligence, value-based care, and elevating the human condition. With a proven track record in securing substantial enterprise deals within healthcare providers and health plans, I've honed my consultative sales expertise and hunter mindset to navigate this dynamic industry and achieve success.
My journey has evolved into a fervent pursuit of integrating artificial intelligence and other innovation to enhance medical decision-making, optimize treatment plans, and streamline operations. Additionally, my commitment to value-based care underscores the importance of aligning incentives with patient outcomes, ultimately creating sustainable and patient-centric healthcare models by 2030.
I believe that technology should empower and not replace the human touch in healthcare. By marrying innovative solutions with a compassionate, patient-centric approach, I strive to create environments where individuals feel heard, understood, and supported throughout their healthcare journey.
Professional Interests: AI and data analytics, generative AI & LLM, digital health (value-based care, patient access, monitoring, virtual care, revenue cycle, payer organizations, population health, health equity & wellness), biotech, medical devices, IT security/IAM, interoperability, decentralized workflows, workforce trends, EdTech, FinTech, and IoT.
Skills: Consultative and technical selling for SaaS, demos, pipeline reporting, pricing models, contract negotiations, RFP authoring, writing & content, SOC2/VPAT compliance, EHR & HRIS APIs/interoperability (FHIR, HL7, SSO, Epic, Workday, Infor, UKG), customer support, team building (hiring, coaching, and comp plans), public speaking, lead gen & cold outreach, guerilla marketing, GPT prompt engineering, web design, and go-to-market strategy.
Tools: ChatGPT, Bard AI, Bing Chat, MS Suite, G Suite, Mac/iOS, Salesforce, HubSpot, Copper, Pardot, LinkedIn Sales Navigator, SalesLoft, DefinitiveHC, ServiceNow, Confluence, Jira, Slack, Zoom, Teams, WebEx, Confluence, Duo, 1Password.
In my freetime, you’ll find me spending time with family, and pursuing passions including fitness (HIIT, cycling, weights, core/yoga, and NoQuitFit club), life-long learning, writing, hiking, camping, fishing, golfing (poorly), sports, exploring new places, or sipping a craft beer or bourbon with friends.
Thank you for exploring my professional endeavors. Together, we can shape a future where healthcare seamlessly blends digital health innovation, growth, and efficiency.
Please reach out to introduce yourself from this personal page or my LinkedIn profile, I look forward to connecting!
-Matt
Experience
MCG Health, Regional SaLES Director
November 2023 - Current
Supporting clinicians and hospital administrators with evidence-based care guidelines and AI-driven software solutions.
Mytonomy, Regional vice president
October 2022 - November 2023
Modernized patient education and consumer experiences with streaming video platform to health systems, payers, and digital health.
Scaled business and operationalized strategic go-to-market plans.
LAUDIO, regional vice president of sales
March 2021 - July 2022
Introduced the one-of-a-kind intelligent leader operations solution to health enterprise.
Successfully executed a vast range of outbound activity in a lean and dynamic environment, co-created selling materials and strategy, supported all phases of sales cycle, while closely collaborating with leadership throughout company series-A growth and funding journey.
Secured new business at leading hospitals and sites, including Laudio’s 12th enterprise health client totaling >$400K ARR at scale, individually contributing 25% of deals closed during tenure.
Olive, Sales Director (VIA acquisition of verata health in nov 2020)
August 2019 - January 2021
Sold AI prior authorization platform, top producer of 3 reps at Verata Health, securing new business with 5 leading health systems and 1 specialty practice, exceeding $2M ARR at scale.
At Verata, successfully flipped an RFP awarded to largest competitor by directly engaging C-Suite with a better story, a strong relationship, and at-risk contract.
Built Verata pipe from $0, contributed to rapid growth, $120M valuation, and Nov 2020 acquisition.
MedHub (Ascend Learning LLC Parent), Director of business development / Enterprise solutions executive
January 2016 - July 2019 - MedHub Sales Director (acquired competitor MedHub in 2016, took their name)
Individual contributor and director/mentor role, with the closure of multiple net new contracts totaling $7M+ total contract value (TCV) license and services.
Visited Mexico, Costa Rica, and Aruba as President’s Club winner 2016-2018, exceeding individual quotas >120% of goal since the merit-based incentive program began—an annual accolade achieved by approximately 50 out of 1,000 eligible Ascend Learning staff annually.
Top producing sales rep 2 of 3 years during this period within the business unit.
Support revenue growth, financial estimates, market strategy, and product refactor in a highly competitive marketplace.
September 2012 - December 2015 - E*Value Sales Director (Advanced Informatics acquired by Ascend Learning Dec 2011)
People manager with direct reports and sales lead for priority accounts at leading universities, hospitals, and healthcare organizations worldwide, selling new business to 100+ healthcare education enterprises and delivering $7M+ TCV of individual contribution.
Led sales team expansion from 3 to 12 reps, coached and trained staff, supported account strategy of direct reports and navigated re-organization efforts under parent Ascend Learning LLC.
August 2004 - September 2012 - E*Value Enterprise Account Executive (dba Advanced Informatics LLC)
Team lead of E*Value sales, selling 220+ accounts and $9M+ TCV individual contribution with universities, schools and healthcare education programs in U.S. and international territories.
Gained significant traction (>40% CAGR) in new market verticals five consecutive years.
Managed E*Value sales and marketing processes end-to-end while selling into U.S. and international territory, including brand development, company blog/news author, and marketing website manager.
Vital contributions to enable company acquisition by Ascend Learning LLC in December 2011.
arch wireless (spok, inc), account executive
June 2003 - July 2004
Sold wireless communication devices, hardware and subscription services to businesses.
District winner – Why Arch sales competition; highest producing sales representative in Midwest region.
Yellowbook (hibu), account executive
June 2002 - May 2003
Sold dozens of small business advertising campaigns, met quotas by disrupting small business advertising campaigns, recognized for work ethic, integrity and team camaraderie.
unisys, Technical writing intern
December 2001 - May 2002
Technical writer & process management for data center storage and management division.
Co-hosted facility tours for visitors at Roseville MN location, including data storage center and usability/product testing labs.
desqtools.com, sales and marketing Intern
April 2001 - October 2001
Sales and marketing lead for online business applications start-up, conducting cold calling and email campaigns.
Years of Experience
Total SaaS Clients Sold
Skills
Traits
Entrepreneurial
Ambitious
Integrity
Consultative
Loyal
Articulate
Passionate
Tenacity
Curious
Adaptable
Resilient
Creative
services for hire
Fractional Sales VP, CMO, CRO & Executive
SaaS Growth & Network Referrals
Market Insights & Research
SaaS Pricing Models & At-Risk/Value Contracting
Go-To-Market Strategy
SMB Web Design (Example)
Messaging, Content & Copy
After Hours
Family & Friends
Exercise & Fitness
Life Long Learner
Sports, Outdoors & Fishing
Music & Theatre
Aquariums & Plants
Side Projects, Investments & Trading
Helping People & Mentorship
Chat with my bot
Education
University of minnesota, twin cities
B.S. Scientific & Technical Communications
w/ emphasis in Marketing and Computer Science
Graduated Cum Laude May 2002, 3.72 GPA
Certifications & Continuing education
LinkedIN Certifications
Slattery Sales Training
Harvard ManageMentor Online Training
Challenger Sales Training